Comprehensive UX/UI Redesign and Design System
For the medical app homepage redesign, I led a UX/UI project where I applied design thinking methodology to gather user insights through interviews, observations, and usability testing. These insights informed the creation and refinement of design prototypes, ultimately leading to a 30% improvement in conversion rates. To support the implementation, I established a design system that integrated seamlessly with the app’s development, ensuring consistency and coherence in the user experience. This design system not only streamlined the redesign process but also improved the overall workflow within the company, resulting in a 60% reduction in reported bugs and a decrease in consultation time for doctors.
