Magia STEM Project – Atarraya Group, University of Los

As Communications Lead and Strategist for the Magia STEM project at the University of Los Andes, I led efforts to redefine education in science, technology, engineering, and math by integrating magic to spark curiosity. I developed and executed a communication strategy that increased course enrollment by 100% in two weeks. I also created graphic guidelines, a communication language, and brand voice materials, which were successfully implemented. My work included editing educational content and collaborating with philanthropy teams to gather information for grant applications, resulting in improved audience engagement and project impact.