Sustainable branding and strategy

In this project, I developed a comprehensive sustainable branding and strategy plan for Columbia Brand. Using secondary research and industry benchmarking, I identified key opportunities and areas for growth. I also conducted primary research to understand consumer preferences and industry trends. The strategy included creating a digital ecosystem that allows buyers to request transparency, understand the impact of their purchases, and engage in a gamified experience designed to promote behavior change. This approach encourages consumers to extend the lifespan of their products and make more conscious purchasing decisions, thereby enhancing the brand’s sustainability and market presence.

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